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Metric Guidance
Low-Income Customer Individuals
Low-Income Customer Individuals
Updated over a week ago

The number of unique low-income individuals or individuals from underserved communities who were customers of the organization during the reporting period.

This metric is intended to capture the number of unique low-income customers who were recipients of the organization's products or services during the reporting period. It is not a measure of foot traffic. It is also not intended to capture the number of consumer transactions. For example, a customer who makes two purchases during a period should only be counted once. This metric is intended to capture the unique number of specific individuals serviced. Organizations should not use any household multipliers when reporting against this number.

The population classified as low-income includes all those who fall below a fixed threshold, and is inclusive of those classified as poor or very poor.

The "Poor" category, as defined by IRIS+, encompasses individuals or households living below a recognized poverty line, which can be either the national poverty line set by the government or the international benchmark of US $3.20 per person per day (2011 PPP) in expenditures. The "Very Poor" category refers to individuals or households living below the extreme poverty line, which is currently set at $1.90 per person per day (2011 PPP) by the World Bank. Another common measure of very poor includes those in the bottom 20% of the national population. To assess poverty levels, organizations can utilize tools such as the Poverty Probability Index (PPI), FINCA Client Assessment Tool (FCAT), and EquityTool, which provide data on income, expenditures, and relative wealth. It is essential for organizations to transparently document the poverty thresholds, data sources, and whether they are measuring poverty at the individual or household level. When making estimations, organizations relying on assumptions should also provide detailed footnotes explaining the rationale behind those assumptions.

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