All Collections
Metric Guidance
Underrepresented Customer Individuals
Underrepresented Customer Individuals
Updated over a week ago

This metric is intended to capture the number of unique customer or client individuals who were recipients of the organization's products or services, and who belonged to an underrepresented group (i.e., a racial or ethnic minority within a given country’s context), during the reporting period.

This metric is not intended to count the number of enterprise customers, but rather the number of individual persons. Organizations that only serve businesses, organizations, or other entities should not report those customers in this metric.

This metric is not a measure of foot traffic; it is also not intended to capture the number of transactions. Rather, this metric should count the total number of unique, discrete client individuals who received services, regardless of the number of times they received the service or the number of transactions. For example, a customer who makes two purchases during a period should only be counted once. Organizations should not use any household multipliers when reporting against this number.

This metric may also be used to count the number of beneficiaries, users, or other types of individuals who received the organization's products or services.

The categorization of underrepresented groups varies with location and context. With no internationally agreed-upon definition as to which groups constitute underrepresented on the basis of race and/or ethnicity, if well-established national or local policies exist, organizations should refer to these local guidelines to identify groups underrepresented on the basis of race and/or ethnicity.

Did this answer your question?